CYBERCELLAR
SA’s Ultimate Drinks Destination.
Redesign the CyberCellar website and overhaul brand look and feel and creative direction.
CLEAN, SIMPLE, VISUALLY STRONG AND USER-FRIENDLY.
CyberCellar have changed their brand positioning – tapping into a new market; more youthful and inclusive. We now need to create content that speaks to that audience.
A lot of research, brand competitor and inspiration analysis and colour psychology went into the CyberCellar rebrand – we had to shoot a whole lot of content and reposition the brand entirely calling a younger + more diverse audience.
Email: New product release
Black Friday: Social Media
Illustrations
CYBERCELLAR BIRTHDAY CAMPAIGN
CyberCellar turns 23 and we’re celebrating with never before seen deals and the chance to win wine for a year.
Surprise our customers with a campaign that celebrates and evokes fun as much as an IRL birthday party! 🎊
Tools used: Adobe Ps, Adobe Illustrator + Adobe Xd.
PROJECT DETAILS
My responsibilities:
CyberCellar rebrand; creating a secondary logo, brand colours, brand fonts, creative devices, email and social media templates, a website redesign with new content and art direction.
Develop creative for the user journey from onboarding to trigger comms.
Maintain and update the brand as in-house designer, working on social media, CRM, brand campaigns, and content refreshes.
CAPE TOWN, SA
I worked on this project for CyberCellar while employed by PUBLIK as Senior Designer, 2021.
TOOLS
Adobe CC Suite.