CANVAS STUDIOS
Create the brand world based on brand strategy, positioning and existing logo.
Extend brand world to platform, social media and CRM.
Create a destination for a fashion brand that celebrates individuality and creativity, emphasising freedom as the essence of personal style.
SHE’S A WORK OF ART
Tease phase: leverage gorilla-esque marketing by way of poster treatment during this phase.
Social Media treatment and templates.
Maintain phase: showcase product launches and bestselling products on social media.
PROJECT DETAILS
My responsibilities:
Create ownable branding for Bash Private Label to live across channels and platforms.
CAPE TOWN, SA
I worked on this project for Bash while employed by Bash as Design Lead, 2023.
TOOLS
Adobe CC Suite.
Figma.