BASH SEASON ‘23

It’s Bash’s first Season; Download the Bash app to get ready for Black Friday and Cyber Monday.

Develop an ownable identity that consists of evergreen and campaign specific assets to get customers to shop Bash, the home of TFG Black Friday.

STORYBOARD

VIDEO

Motion design outsourced.

PROJECT DETAILS

My responsibilities:

Create an ownable identity across channels and platforms for Bash’s first Season; split into four phases.

  1. Acquisition: download the Bash app.

    1. Create a look and feel for an evergreen campaign, encouraging customers to download the Bash app by identifying customers’ pain points and highlighting the app’s features to help alleviate the stresses of Season.

    2. Develop storyboards for 10x videos (across all phases) to be distributed via in-store screens and mall media.

    3. Liaise with motion designer to bring these videos to life.

  2. Black Friday: shop deals from all the TFG stores, Bash 3P brands and private label.

    1. Create a look and feel for Bash’s first Black Friday.

    2. Develop a toolkit to be shared with stores to enable a sense of online cohesion.

    3. Develop ownable badges and illustrations for various deal mechanics and categories.

  3. Cyber Monday: shop Cyber Monday deals, exclusively online.

    1. Create a look and feel for Bash’s first Cyber Monday.

    2. Develop a toolkit to be shared with stores to enable a sense of online cohesion.

    3. Develop ownable badges and illustrations for various deal mechanics and categories.

  4. Holiday: Ensure Bash remains top of mind during the rest of Season, this includes Gifting.

CAPE TOWN, SA

I worked on this project for Bash while employed by Bash as Design Lead, 2023.

TOOLS

Adobe CC Suite.

Figma.