ICONOGRAPHY

Create the private label brand world based on brand strategy, positioning and existing logo.

Extend brand world to platform, social media and CRM.

bash.com/iconography

THE FEMME ICON

Create a destination for the woman who embraces traditional values. She’s feminine, she’s classic, she’s sophisticated.

Tease phase: add blur effect over imagery to allude to something great coming.

The Iconic Guide lockup design.

Maintain phase: showcase product launches and bestselling products on social media.

PROJECT DETAILS

My responsibilities:

Create ownable branding for Bash Private Label to live across channels and platforms.

CAPE TOWN, SA

I worked on this project for Bash while employed by Bash as Design Lead, 2023.

TOOLS

Adobe CC Suite.

Figma.