BLACK FRIDAY 2017
Requirement: to communicate the 4-day event in a way that is:
A. easily understandable to the most unfamiliar denominator,
B. with sufficient internal variation to retain attention,
C. and is the most effective communication to ensure conversions.
What this means: consistent messaging across platforms, days + offers.
Simple. Direct. Transferable. Train the user to know where to look, how to understand without having to think.