Requirement: to communicate the 4-day event in a way that is:
A. easily understandable to the most unfamiliar denominator,
B. with sufficient internal variation to retain attention,
C. and is the most effective communication to ensure conversions.

What this means: consistent messaging across platforms, days + offers.
Simple. Direct. Transferable. Train the user to know where to look, how to understand without having to think.

Per Day Treatment:
Event Page:

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